LAUNCH AND REVIEW - TRESEMME KERATIN SMOOTH

BY lina

Last week I attended the launch of the new TRESemme Keratin Smooth Hair Care Collection - Created for women with unruly, frizz prone hair. Tresemme Keratin Smooth is infused with keratin to transform your hair to be smoother straighter and easier to style.

What is Keratin?  A fibrous protein forming the main structural constituent of hair, skin and nails. Hair is up to 90% keratin and "keratin bundles" form the internal structure of each strand. But hair styling, processing, colouring time and daily life depletes keratin and stresses hair. The result for many consumers is hair that's frizzy and unruly.

New Tresemme Keratin Smooth is low in sulphates. Sulphates are used in most shampoos for their cleansing properties and help the formula lather during use. Personally the fact that it is low in sulphates is great! I have long hair and when a shampoo is too "foamy" and ends up taking forever to rinse out and not actually cleansing my hair it can be a bit of a pain. The low sulphate formula will gently cleanse hair while protecting it from stripping out the hairs' natural nutrients. It is also not a professional keratin treatment, so it can be used after salon treatments as there are no ingredients in the range that will reverse the effects of your treatment. It is gentle enough for colour treated hair and protects hair from damage caused by styling appliances.

TRESemme Keratin Smooth promises an instantly smoother style and frizz control that lasts up to 48 hours. Shampoo and conditioner come in 750ml bottles cost R78.99. The bottles are rather big, but personally I prefer it as I don't use much of either when I wash my hair and I find it much more cost effective. Both smell amazing and have great texture to them. Tresemme recommend you apply each and use for 2-3 minutes before rinsing. 

The Keratin Smooth Deep Treatment Masque R64.99 comes in a 300ml tub and is my favourite! The masque is infused with keratin and contains silicones and deep conditioning ingredients that replenish each strand for salon smooth hair. It has a great silky texture and you only need to apply a small amount at the end of the 3-step cleansing process. It can be used weekly and is advised to be left on for 3-5min. Still deciding if I will use it weekly or every second week.

My review of the TRESemme Keratin Smooth Range.

I have curly/wavy hair. Over the years I have lost a lot of the curl, unless I swim in the sea and leave it to dry naturally. So generally it ends up wavy. It is also long and fine, so it is prone to frizz, especially in winter when it is wet outside! I mainly leave my hair to dry naturally of blow-dry it. I struggle with the middle back section of my hair as it is most exposed and ends up getting fluffy, dry or frizzy. I struggle to find a product to help combat frizz without ending up with oily, limp hair. I have to say I am totally impressed and in love with these 3 products! 

Before and after pictures - concentrating on the middle back section of hair

Before - My hair is fluffy and frizzy at the back and it tends to be 'uneven' with the rest of my hair. (major sad face).

After - I have washed my hair twice with the Tresemme Keratin Smooth shampoo and conditioner, the second time I used the masque. I found that using all 3 products helped a lot. I generally blow-dry my hair in winter and then plait it (what else do you do with long hair???).

 I don't use a blow-dry brush, I simply run my fingers through my hair when I dry it and then use my tangle teezer hair brush after. I found that my hair was actually a lot easier to manage when drying it and look........ It looks a lot smoother, sleeker and frizz free! I kid you not :) 

 As this is only the middle section of my hair, the thing I liked the most was that I still had my natural wave, except it was more controlled and sleeker. My favourite part is that my hair was actually fuller and had more volume! Often long, fine hair can end up looking like rats tails. I am going to continue using this product as it really works for me!

I would love to hear to hear your thoughts on the new TRESemme Keratin Smooth Hair Care Collection Please let me know what you think and if you use it how it worked for you :)